Episode 4: Speak Human
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(Episode listen time - 43:13 - download mp3)
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It’s Episode #4 and we read Speak Human: Outmarket the Big Guys by Getting Personal by Erik Karjaluoto.
Random shout outs to Renee Swigert (@RibbonsofRed) and Von Glitschka(@Vonster.)
Von, if you weren’t a geek in high school — we apologize! :)
Tangents on Supreme Court rulings, Happy hour cocktail specials, The Library of Congress archiving Tweets and Tattoos. (Leave a comment and let Niki know what you think of her getting a plaid tattoo!)
Some of the stuff we reference in this episode that you may want to check up on; Transmit, Linchpin by Seth Godin, Ribbons of Red, Von Glitschka, Gaping Void, Welcome to the Dollhouse, Web-Standards Day, Thank You Economy, Triple ‘Z List’ Celebrity.
Read it yourself
Buy online at Amazon.
Also on Kindle.
What are we reading for December? If you want to know, you’ll have to listen to this episode! If you have suggestions for future books to be read for the show, questions for us or just something you need to say — contact us on Facebook, Twitter, join our GoodReads Pagebreak Podcast group or send us an email.
Tags: book, brand, clients, design, erik karjaluoto, marketing, podcast, read, small business, smashlab, speak human, transparency
I tuned in this week while I designed! Thanks for the shout out. And that book sounds pretty sweet; I might have to pick it up! :)
Renee, i think you’d enjoy it - you should pick it up! :)
Hi Eric -
Thanks for taking the time to listen to us ramble on. Hope we made sense and thanks for writing a great book and sharing your stories and struggles. Your personality, stories, expertise and tone of writing makes the book memorable and motivating!
Hi Liz and Niki,
I’m just listening in now-about half way through. It’s a real treat to hear you talk about the book and share what you got out of it!
Thanks once again for taking the time to read the book, and even more so for creating the podcast.
The book took an enormous amount of time to write. As a result, it makes talks like yours very rewarding to listen to!
If you’re ever near smashLAB, please drop by and say “hi”!
OK-now I have to get back to listening!
All the best!
Eric
Yes, Thanks Eric! I am so glad we got a chance to read this book - it has secured a stop among my favorites of it’s kind! :)