Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.
If you have suggestions for future books to be read for the show, questions for us or just something you need to say — contact us on Facebook, Twitter, join our GoodReads Pagebreak Podcast group or send us an email.